Pay-per-click (PPC) advertising is a crucial tool for hospitals and healthcare providers to attract new patients, promote businesses, and increase brand awareness. To maximize the effectiveness of your PPC campaigns, you must provide tactical strategies tailored to the unique needs of healthcare professionals.
Here are the best PPC advertising strategies and tips for hospitals and healthcare professionals.
PPC advertising allows healthcare providers to target ads to potential patients actively seeking medical services online. By bidding the right keywords, your ads can appear at the top of search engine results pages (SERPs) or websites, ensuring your hospital gets noticed when patients need it most.
PPC advertising can benefit healthcare providers, including hospitals, clinics, and private physicians. This is especially useful:
Ad extensions for Google Ads can help your feature provide searchers with more information — before they click on your ads. For example, if you use multiple locations, you can use location extensions to let users find your neighborhood even faster.
Since ad extensions affect your ad design, which in turn affects the placement and performance of your ads, you’ll want to use them in your healthcare ad design. Lines that share your locations, phone numbers, and possibilities can also help your clinic reach more people in your community.
Ad extensions for Google Ads can assist your feature by providing searchers with more information — before they click on your ads. For example, if you use multiple locations, you can use location extensions to let users find your neighborhood even faster.
Since ad extensions affect your ad design, which in turn affects the placement and performance of your ads, you’ll want to use them in your healthcare ad design. Lines that share your locations, phone numbers, and possibilities can also help your clinic reach more people in your community.
When it comes to healthcare advertising — or any industry — you need to understand the intent of the search. Understanding search intent can help your hub target the most important keywords to reach your target audience.
It can also assist in creating a relevant and useful landing page.
As you build your healthcare PPC campaigns, look at the search results for different keywords. Make sure your ads align with searchers’ intentions. You also want to confirm that those keywords resonate with your ideas as well.
Negative keywords are words or phrases you add to your campaign so that your ad doesn’t appear when someone searches for it.
For example, let’s say you’re a hospital that specializes in heart health. You can add "plastic surgery" as a negative keyword so that if someone searches for "top plastic surgery hospitals," your ad will not appear.
Using negative keywords saves you money on static clicks. Ad relevance also improves, resulting in higher scores and lower costs.
If you are looking for good guidance, you usually don’t have to look too far. In fact, they are right around your clinic or hospital.
But consider using geo-targeting to make sure they know you exist. This PPC technique optimizes your ads to only be seen by people in your defined geographic area.
For example, you can target a specific line of prospects at your clinic or hospital, or you can select to target specific cities, regions, or countries.
A well-designed landing page is critical to converting ad clicks into patient inquiries. The main features are:
Rival health organizations can also provide you insight into your health advertising strategy. For example, a tool like SEMrush can help you identify competitor ads. You can also visit the Facebook ad library to view the organization’s Facebook and Instagram ads.
To get the most out of healthcare PPC, regular PPC audits are needed. PPC audits take a closer look at your advertising strategy, ad campaigns, and advertising. While you can consider PPC internally, third-party accounts can provide additional value by offering a new perspective.
For example, Prime Cloud Care offers free PPC accounts for organizations that spend over $1000 per month on PPC advertising. To see our award-winning team create your healthcare PPC ads, contact us online today!
If you’re interested in using healthcare PPC ads or other digital advertising to reach new patients, Prime Cloud Care can help. Our team has years of experience creating and managing successful campaigns for clients, and we’ll do the same for you.
Contact us today to speak with a strategist about how our healthcare advertising services can help your facility reach more people in their community.